Adish
Logotype Redesign
Independent 
2021
A logo resdign for the Israeli-Palestinian brand. Adish means ‘apathetic’ in Hebrew. We wanted to name what our Israeli partners saw around them — apathy amongst the majority of Israelis towards the occupation & the oppression of the Palestinian people — and emphasize that there is no neutral position on the illegal occupation of Palestine. We work with traditional living crafts in Palestine and elsewhere to counter the systematic erasure of cultural heritage that is commonplace in Israel.

Photo Credits: AaLibrary