SS20 Collection Identity

A collaboration with Adish for their SS20 collection titled “Red Moon Above Nuweiba.” The collection drew inspiration from the Nuweiba Music Festival that took place in the Sinai in 1978. The identity included costume type design, logo, and prints, all of which were designed to reflect the festival's unique cultural and political context. The photography credits for the project go to Amit Reem and End. Clothing.