SS20 Collection Identity

An identity including costume type design, logo and prints for the SS20 collection by the Israeli brand Adish. Referred to as “Red Moon Above Nuweiba,” the project pulls inspiration from the Nuweiba Music Festival which took place in the Sinai Peninsula in 1978. During that time, the area remained under the Israeli occupation that began in 1967 following the Six Day War.
Photography credits: Amit Reem, End. Clothing