Motion Design
Collaboration with Yotam Hadar
Animation for the release of Magnet by Frere Johns, a sans-serif font family designed by Inga Plönnigs. The font's unconventional family structure includes an extra compressed Headline and a workhorse Standard, both of which are included under the same name, making it effectively two families combined. The animation was designed to showcase the unique features of the font family in an engaging and visually appealing way, highlighting its energetic and intriguing qualities. Overall, the project allowed me to contribute to the promotion of an innovative and versatile font family that offers a fresh take on traditional font structures.