Max Access
Live Show Art Direction and Visual Identity
Something Special Studios
Role: Design Lead
2024
A SNKRS Live special that flipped the script to launch the latest Air innovation and celebrate Air Max season.

The Air Max Dn is the latest Air innovation from Nike featuring Dynamic Air. For Air Max Season 2024, we worked with SNKRS to build energy around the drop of the Dn. Coinciding with the tenth anniversary of Air Max Day, our goal was to reinvigorate the Air Max legacy for the next generation and bring a more playful, irreverent tone to the SNKRS App.

Our approach was to host a SNKRS Live special called Max Access. Max Access took inspiration from public access television, cultivating an air of unpredictability throughout the stream. With a variety of segments centering around Air Max, we broke away from the usual format to bring something entirely new and surreal to SNKRS audiences.

We created the visual identity for Max Access, taking a maximalist, vibrant approach to the design. The oval shape that appears across the identity and in the custom typeface was taken directly from the official Air Max Dn logo. The 3D compositions were designed to ‘suck’ the viewer into the screen and the world of Max Access.

Team: Joaquin Bartra, Steven A. Soto, Jordan Stanton, Michelle Wong, Lauren Preble, Yula Ye