Nike by You
Visual Identity
Studio: Gretel
2019
On its 20th anniversary, Nike iD needed to show that they understood a changing consumer mindset—one that demands a more collaborative and personal approach to creating products with brands. The assignment started as a straightforward task—to sharpen the strategic and visual structure of Nike customization. It quickly became clear that the offering was about much more than the product itself. It’s about collaboration between brand and consumer, empowering consumers to design, discover and celebrate their individuality.