A campaign to honor the first 75 years of the NBA and inspire the next 75. To celebrate the iconic 75th Anniversary of the NBA and showcase Nike’s exclusive City Edition Jerseys, we created a campaign playing off of the art direction for the season, the diamond. Together with Nike, we worked to create assets that would showcase the past and present of NBA teams, as well as the unique features of each City Edition Jersey. 
Utilizing diamonds and their multiple facets we created a journey through a team’s legacy, collaging historical moments together into one complete gem. In addition to video assets and collages, we created a customized word mark and type system for Nike’s 75 Years True, which combined a serif and sans serif to represent looking to the past but also focusing on the future.


Team: Michael Goldberg, Sally Simons, Tai Coombs, Kwelle Serrell, Aaron Owell, David Banski, Raoul Gottschling