Nike NFL
Stinger Than One Campaign
Something Special Studios
Role: Design Lead
2021
Stinger Than One Campaign
Something Special Studios
Role: Design Lead
2021
A campaign celebrating the return of football. In Fall 2021, we celebrated the return of the game with Nike Football and the NFL for the second year in a row. Leading art direction and design, we worked with Nike to create a suite of retail, .com, OOH, and social assets to communicate the campaign slogan, ’Stronger Than One.’ For this campaign, we created a customized version of the unreleased typeface "Bingo" by DINAMO, rounding up the counters of the letterforms to create a contrast between the chiseled and rounded edges. The contrast in the letterforms represents the connection between the heritage of the sport and a progressive vision for the game's future.
Team: Michael Goldberg, Sally Simons, Raoul Gottschling, Lynn Son, Min Kim
Team: Michael Goldberg, Sally Simons, Raoul Gottschling, Lynn Son, Min Kim
![](https://freight.cargo.site/t/original/i/e5ad0442158b10bcce233023d28fcc2b073ee3130d3aeebf2ad739144275da1b/NIKE-NFL_CUSTOM-TYPE.jpg)
![](https://freight.cargo.site/t/original/i/4c6b5ea9a20d9152fd345a01af11b8bb69a3b804950f2301dd2241f2cb3f7bd5/NFL_21_Website_02.jpg)
![](https://freight.cargo.site/t/original/i/bb52bbc414a613b40381755adfcb3cc543c4d2038af67682ba867ca6caa35ea0/NFL_21_Website_03.jpg)
![](https://freight.cargo.site/t/original/i/2517bec8f2979a70efc0e6c325f13d568c50234e04aaf3476e75c046bc5198f4/NFL_21_Website_04.jpg)
![](https://freight.cargo.site/t/original/i/9860e389ea79dc2187c38fdad3a0e63fc439df5a782a7cef8a3a3f18c47e02ac/NFL_21_Website_05.jpg)
![](https://freight.cargo.site/t/original/i/95d6c0676d91ab0eee3eb207824c1a911dc574ed0cc0edcf201117664887c15c/NFL_21_Website_05.jpg)
![](https://freight.cargo.site/t/original/i/9fd0b86f51dbf5992a63eb754fc246e1502fe062e67adc354335264c145535d9/NFL_21_website_03.png)
![](https://freight.cargo.site/t/original/i/3b8bd4aa78e778ee7d4486cae827dd97cdd3a64044aeee7786f6a3f6f02d2903/NFL_21_Website_07.jpg)
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