A virtual hub providing NYC runners with all the tools, resources, and support they need to cross the finish line. Nike's mission is to bring the experience of sport to every athlete in the world. When that plan hit a roadblock with the pause of IRL activations in 2020, Nike recognized the importance of creating an ongoing space for digital experiences and tasked us with developing this platform. The result was STUDIO:NYC, a digital home for the Nike NYC community.

Team: Michael Goldberg, Christine McCharen-Tran, Joaquin Barta, Jill Hoey, Brendan Chareoncharuktun, Claire Smight, Lynn Son 

Illustrations by: Lennard Kok