Victory Park NYC
Visual Identity and Spatial Design
Something Special Studios
Role: Design Lead
2024
Visual Identity and Spatial Design
Something Special Studios
Role: Design Lead
2024
A basketball experience all about victory — energizing NYC’s hoop culture with high-stakes competition and community.
Victory Park, a three-day basketball showcase, was designed to capture the essence of unapologetic winning and celebrate the relentless drive that defines New York City. Set beneath the Brooklyn Bridge at Emily Warren Roebling Plaza, the event brought together the city’s best high school hoopers, legendary local leagues, and future stars. The culmination of the weekend was the crowning of the Season 6 NYvsNY champs.
Nike tasked us to build a space worthy of the best of the best—a basketball utopia—fit for winners. We responded with the design of Victory Park, a space where the city’s finest talents could battle it out and the community could come together.
We led the creative direction, spatial design, graphic applications, and animations for Victory Park. The spatial design married unexpected materiality with elements that felt true to the DNA of the city and streetball. The animations embodied Nike, NYC, and victory, injecting winning energy into the park.
From August 10th to 12th, Victory Park hosted matchups between the top teams from NYC’s most competitive basketball leagues. The NYvsNY finals, the crown jewel of Victory Park, acted as a celebratory end-cap to the weekend.
Guests could enjoy the park grounds, purchase exclusive Victory Park merch, and soak in the atmosphere between games. This was winning basketball. This was Victory Park.
Team: Michael Goldberg, Joaquin Bartra, Gabriel Melcher, Cris Martinez, Charles Dorrance-King,
Wesley Chau
Production: IDEKO
Victory Park, a three-day basketball showcase, was designed to capture the essence of unapologetic winning and celebrate the relentless drive that defines New York City. Set beneath the Brooklyn Bridge at Emily Warren Roebling Plaza, the event brought together the city’s best high school hoopers, legendary local leagues, and future stars. The culmination of the weekend was the crowning of the Season 6 NYvsNY champs.
Nike tasked us to build a space worthy of the best of the best—a basketball utopia—fit for winners. We responded with the design of Victory Park, a space where the city’s finest talents could battle it out and the community could come together.
We led the creative direction, spatial design, graphic applications, and animations for Victory Park. The spatial design married unexpected materiality with elements that felt true to the DNA of the city and streetball. The animations embodied Nike, NYC, and victory, injecting winning energy into the park.
From August 10th to 12th, Victory Park hosted matchups between the top teams from NYC’s most competitive basketball leagues. The NYvsNY finals, the crown jewel of Victory Park, acted as a celebratory end-cap to the weekend.
Guests could enjoy the park grounds, purchase exclusive Victory Park merch, and soak in the atmosphere between games. This was winning basketball. This was Victory Park.
Team: Michael Goldberg, Joaquin Bartra, Gabriel Melcher, Cris Martinez, Charles Dorrance-King,
Wesley Chau
Production: IDEKO
©2024 Jonathan Katav
All Right Reserved
All Right Reserved