Nike
Fall 21 Play New Campaing
Something Special Studios
2021
A suite of storytelling content that captured product innovation and design of Nike's FA21 Play New campaign.
Leading into the launch of Nike’s FA21 Play New Campaign, Nike wanted to bring their key product to life at key retail locations, including House of Innovation and select flagship stores worldwide. Utilizing 3D product scans, 2D motion graphics, and colorful, animated backgrounds, SSS created vibrant in-store product installation graphics. The studio also designed and developed an interactive AR experience, allowing visitors to virtually explore the collection in an immersive, sensory way.

Team: Michael Goldberg, Sally Simons, Tim Mcdonough, Luke Todd, Kwele Serrell, Cameron Galley