Rise for Animals
Visual Identity
Role: Senior Designer
Rise for Animals is a non-profit organization dedicated to advocating for the protection and well-being of animals. The organization was previously known as NEAVS, and underwent a rebranding initiative to better reflect its mission and values. As part of this rebranding effort, a new visual identity was developed, featuring a wordmark based on the Ginto typeface by Dinamo.

The Ginto typeface was chosen for its modern, clean lines and bold, impactful lettering, which effectively conveys the urgency and importance of the organization's mission. The new visual identity also maintains a strong connection to the organization's core values of compassion and love for animals, ensuring that the message of the organization is both clear and impactful.

The new visual identity for Rise for Animals serves as a powerful representation of the organization's commitment to protecting and advocating for animal rights. By utilizing bold, modern design elements and evocative imagery, the organization is able to effectively communicate its message to a wide audience, raising awareness and driving support for its cause.