Samsung Galaxy S25 Edge
Product Launch Film
COLLINS
Role: Design Director
2025
Product Launch Film
COLLINS
Role: Design Director
2025
Sure, Samsung’s Galaxy S25 Edge measures only 5.8 millimeters. But with its sleek titanium body and 200 MP camera, it’s also dazzling new technology, precision-engineered.
So when Samsung asked us to help introduce it to the world, we did what any sane person would do: we kept it simple. Two words. “Beyond slim.” That’s it. No hoverboards. No holograms. Just design so precise it could slice prosciutto.
From there, we built a new visual world along with a film that says: look what you can do with just a few millimeters when you have imagination and verve. It shows how a few millimeters is more than enough room for Samsung to fit in more first-class design with breathtaking photography, engineering and technology than anyone thought possible.
Bravo to our good colleagues at FutureDeluxe and Zelig Sound for doing what they do best better than anyone we know.
And thank you to our friends at Samsung for inviting us to help them launch this amazing phone in the first place.
Samsung: Sung Chang, YongWoo Kim, BoWoo Park, Jisu Goh, Jihwan Justin Lee
COLLINS: Joseph Han, Jonathan Katav, Zach Korman, Maddy Carrucan, Mina Son, Kristine Lim, Mason Lin, Mimi Jiao, Minh Pham, Eric Park, Hayden Zellers, Lisa Lee, Yale Buchwald, Alex Blumfelder, David Terry, Tom Elia, Nick Ace, Brian Collins
Partners: Future Deluxe, Zelig Sound
So when Samsung asked us to help introduce it to the world, we did what any sane person would do: we kept it simple. Two words. “Beyond slim.” That’s it. No hoverboards. No holograms. Just design so precise it could slice prosciutto.
From there, we built a new visual world along with a film that says: look what you can do with just a few millimeters when you have imagination and verve. It shows how a few millimeters is more than enough room for Samsung to fit in more first-class design with breathtaking photography, engineering and technology than anyone thought possible.
Bravo to our good colleagues at FutureDeluxe and Zelig Sound for doing what they do best better than anyone we know.
And thank you to our friends at Samsung for inviting us to help them launch this amazing phone in the first place.
Samsung: Sung Chang, YongWoo Kim, BoWoo Park, Jisu Goh, Jihwan Justin Lee
COLLINS: Joseph Han, Jonathan Katav, Zach Korman, Maddy Carrucan, Mina Son, Kristine Lim, Mason Lin, Mimi Jiao, Minh Pham, Eric Park, Hayden Zellers, Lisa Lee, Yale Buchwald, Alex Blumfelder, David Terry, Tom Elia, Nick Ace, Brian Collins
Partners: Future Deluxe, Zelig Sound
©2025 Jonathan Katav
All Right Reserved
All Right Reserved